An annual competition that Google runs for its premium partners

Objective of competition

Identify the best agencies at the end of the year and express appreciation to them for their work in digital marketing.

Competition stages

Only premium Google partners could participate in the selection.

  1. Initially, Google representatives evaluate the quality of setting up the agency’s advertising accounts, as well as the effectiveness of advertising for clients.
  2. In a second round, an independent third party, Deloitte, evaluates the quality of Google Ads campaigns and the agency’s innovation in the area for which it is nominated. The nominees with the highest score, if the Deloitte representatives rate them high enough, will advance to the final, which is held at Google’s headquarters in Dublin.
  3. In the third round, an independent judicial panel of three or more Google Senior or Director level employees and at least one third-party judge determine the top five winners.