Promotion of the Dobrobut mobile application on Google Play. 100% of requests to the top 1 in 3 months.
CLIENT
The Dobrobut network of medical clinics in Kyiv is the largest in Ukraine
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According to the analytical company Pew Research Center, in 2019 59% of the adult population of the planet used smartphones, that is approximately 4.3 billion people. Analysts say that in 2020-2021 this figure will cross the 6 billion mark, increasing the proportion of active smartphone users to 75%. And these statistics do not take into account the fact that many users have tablets and other devices based on popular platforms (iOS and Android) in addition to smartphones.
Hundreds of apps for portable devices are released monthly. There are new games, services, shopping, content, social software, and much more. Despite the fact that they are all freely available on Google Play and App Store, not every app is downloaded by users.
Meanwhile, mobile app development requires colossal costs. If the software did not become in great demand or went completely unnoticed by users, the financial burden falls on the developer company. It is good if you have invested your funds in the development. In this case, you risk only your investments. But what if not?
In the face of fierce competition, it is impossible to conduct a successful business without promoting a app — ASO (App Store Optimization) in order to reach the user.
Promotion of mobile apps is a set of measures aimed at increasing your app in the search results of Google Play and App Store.
The rules of Google Play and App Store are simple. If your app is not on the first 3-5 pages in the search results, it means that the user will never install your app, no matter how great functionality it may have.
There is another side of app promotion. If your app is in the first three places in the search results, but the icon of your software, name or low rating did not attract users, you will lose their attention.
Even if you manage to attract a user to the app page, it will be more difficult to force him or her to download it. Most apps have poor-quality descriptions. This is typical for developers who do not use professional translators to translate descriptions of their apps. Uninformative screenshots don’t help either. As a result, the user will leave the page and never return.
This means that the task of an app promotion specialist is to work out each stage of attraction and to correctly determine the target audience. It is also important to convey information about the product as fully as possible, using various tools to interest a potential user.
Effective promotion work is possible only in a well-coordinated team of highly specialized experts.
Therefore, at least 2 collaborators will work on your project:
The link between the client and the company. Listens to the client, understands his tasks, and controls the working group of the project.
Working to increase positions, conversion, and app downloads. Responsible for the result.
Studying your topic and writing texts necessary to promote the app.
Gets links to the application page. Uses exchanges, application review websites, comments on websites, forums, and blogs.
The Dobrobut network of medical clinics in Kyiv is the largest in Ukraine
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Our company is a certified Google Partner. We will ensure the promotion and continuous development of your website, which will attract a lot of new clients.
Despite the gigabytes of information, experiments and assumptions made, no one will give you the exact algorithm for reaching the top. This is because it is Apple and Google’s policy to allow apps to achieve leadership positions based on user votes, not marketers’ actions.
Our experts with experience in the promotion of applications have identified the main indicators. Here are some of them:
Despite the above general indicators, each of the app stores is governed by its policy, adhering to which they can promote apps. Among all, it is possible to identify common and major factors:
All these points need to be worked out even before the first release, so that the app has «solid ground» for subsequent ASO iterations. By the way, all stores support a policy of orderliness, so be prepared for the fact that you will not be able to quickly take a mobile app to the top. This is a long and delicate process, in which every subsequent step is important.
In addition, if there are suspicions of unfair competition at any stage, Google and Apple can lower the software rating or even remove it from the store.
To prevent this from happening, the promotion of a mobile app should be entrusted to professionals. For them, marketing is not a set of uncertainties, but a specific strategy, adhering to which your product will achieve its goal.
Aweb specialists offer you a mobile software promotion service so that you can concentrate on developing your product. Our professionals will take care of metrics, conversions, and other necessary data.
The issue of the cost of promotion is important and integral. We sign an agreement, where we indicate a complete list of works, agreed goals, and intermediate KPIs.
Our managers use fair pricing policy. That means you always know what you are paying for and can optimize costs based on a monthly report received from our specialists.
Contact us today so that thousands of users will use your application tomorrow!
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