⬆️ Winners in the Search Innovation category

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ASO optimization and promotion of applications

The Pew Research Center has published the results of a survey on smartphones adoption: according to the data, 59% of the world's population aged 18+ used smartphones in 2019, which is approximately 4.3 billion users.

The smartphone market continues to grow, building up its power: according to various forecasts, global adoption of smartphones will reach 75% in 2020-2021, i.e. 6 billion users.

Since the days of using push-button phones without applications (let's not count calculator and "snake") have faded into oblivion, third-party software developers entered the scene, making a profit through the adopted monetization policy.

The most popular operating systems:

Microsoft (Windows Phone), Samsung (Bada), Research In Motion Limited (BlackBerry OS), Hewlett-Packard (WebOS), Firefox (FirefoxOS), and Nokia (Symbian) developed their own operating systems at different times, however, they failed to achieve global distribution and the highest level of service like Android and iOS, so they eventually gave up production and support of their systems.

successful projects in 16 years

Developers release hundreds of apps for the Play Market and the App Store every month: games, service and business assistants, organizers, players, cloud storage, and many others. However, in the current highly competitive environment, only one out of ten apps can get installed on a user's device, as the number of apps in app stores is over 3 million, and this number is increasing every day. In such conditions, you cannot do without mobile app promotion, which is called ASO (App Store Optimization).

ASO is a set of activities aimed at search engine optimization of an app in order to increase its visibility and position in the Apple Store and Google Play. The main objective of promotion is to influence search traffic and get the highest number of installations on mobile devices.

One can say that App Optimization will allow developers:

One should keep in mind that organic traffic is of great value for successful ASO promotion, since it determines the interest of users in your product and, accordingly, its position in the operating system stores.

Oleg GavrilyukHead of optimizers
Oleg Gavrilyuk Aweb Oleg Gavrilyuk Aweb

Split Budget Promotion

  • We use safe promotion methods.
  • We work not only on positions but also on conversion.
  • We increase traffic in a month of work.
  • We allocate a working group of 4 specialists for the project.

Working group

Effective promotion work is possible only in a well-coordinated team of highly specialized experts.

Therefore, at least 2 collaborators will work on your project:

Project manager

The link between the client and the company. Listens to the client, understands his tasks, and controls the working group of the project.


Working to increase positions, conversion, and app downloads. Responsible for the result.


Studying your topic and writing texts necessary to promote the app.

Reference specialist

Gets links to the application page. Uses exchanges, application review websites, comments on websites, forums, and blogs.

Examples of effective ASO promotion

Our clients

Video reviews of our clients

«Aweb allows me to not worry about whole section of the business that otherwise I need to hire people to run»

Simon Kaastrup-Olsen,
Global Fantasy Sports
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Simon Kaastrup-Olsen,

Global Fantasy Sports

Winners in the nomination

Search Innovation Google Premier Partner Awards

Our company is a certified Google Partner. We will ensure the promotion and continuous development of your website, which will attract a lot of new clients.

Google Premier Partner Awards

Anna Zhurba
project manager

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Aweb sp. z o.o.
Domaniewska 37 M2.43
02-672 Warszawa, PL