⬆️ Winners in the Search Innovation category

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Promotion of applications in the Apple App Store

Apple analysts announced that the number of active iPhones in the world reached 900 million in January 2020. If we add iPad tablets to this number, it will reach 1.4 million. Therefore, we can say that Apple products are among the most popular in the world, and its operating system called iOS is one of the most popular, secure, and innovative as well.

Every year, hundreds of applications are released for Apple users: games, various supporting and business software, video- and music players, VPN-clients, etc. The total number of software has exceeded 3 million.

successful projects in 16 years

Therefore, it is not surprising that every single day it is getting harder to get an application downloaded to users' devices and convince them to install your software. Thus, the promotion of iOS applications with the help of ASO (App Store Optimization) is becoming a top priority for developers who seek to communicate the value of their products to the user, return their investments (which can be quite substantial), and start making money on their development.

If you consider optimization as some kind of "magic wand" — that you only need to wave and make a wish - then we'll have to disappoint you. ASO is a complex set of actions that is thoroughly thought out to the finest detail and will not let your application "drown" in the endless ocean of software competition.

It is important to prepare for the start of promotion in the App Store (and for the promotion process in general) as if it were a crucial operation: collect anamnesis, weigh the pros and cons, pick up the best and the most interesting strategy, and it would be great to do this with the minimum costs.

It is essential to rely on the previous experience of Aweb specialists while working in this field. If you have no such experience, then the risk of getting banned from the store becomes extremely high.

Oleg GavrilyukHead of optimizers
Oleg Gavrilyuk Aweb Oleg Gavrilyuk Aweb

Split Budget Promotion

  • We use safe promotion methods.
  • We work not only on positions but also on conversion.
  • We increase traffic in a month of work.
  • We allocate a working group of 4 specialists for the project.

Working group

Effective promotion work is possible only in a well-coordinated team of highly specialized experts.

Therefore, at least 4 collaborators will work on your project:

Project manager

The link between the client and the company. Listens to the client, understands his tasks, and controls the working group of the project.


Working to increase positions, conversion, and app downloads. Responsible for the result.


Studying your topic and writing texts necessary to promote the app.

Reference specialist

Gets links to the application page. Uses exchanges, application review websites, comments on websites, forums, and blogs.

Examples of effective ASO promotion

Our clients

Video reviews of our clients

«Aweb allows me to not worry about whole section of the business that otherwise I need to hire people to run»

Simon Kaastrup-Olsen,
Global Fantasy Sports
Watch video review

Simon Kaastrup-Olsen,

Global Fantasy Sports

Winners in the nomination

Search Innovation Google Premier Partner Awards

Our company is a certified Google Partner. We will ensure the promotion and continuous development of your website, which will attract a lot of new clients.

Google Premier Partner Awards

Anna Zhurba
project manager

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Aweb sp. z o.o.
Domaniewska 37 M2.43
02-672 Warszawa, PL