SEO at the stage of developing a new website

A detailed plan of work for six months

As a rule, when ordering a website, 90% of customers are guided only by their vision of the finished product. They ignore its further promotion on the Web and turn to SEO specialists only after the website development is finished. This leads to the fact that the finished product does not meet the requirements of search engines. As a result, the website has to be edited by increasing the attractiveness for search engines, fixing flaws, and rising to the top.

That is why we advise you to implement SEO recommendations at the stage of development. This will increase the competitiveness of the website by increasing its position in the search engine results. It also helps to save money, since the cost of optimization at the «zero» stage is much lower.

As a result, the team that you involve to work on the website should, on average, have 4 people:

• a developer who makes up pages, creates the necessary functionality, and is responsible for connecting various functional elements;
• a designer who develops the appearance of the website and is responsible for the usability of the future website;
• a project manager who makes estimates, monitors deadlines and adherence to the budget;
• an optimizer that will help the website not only look beautiful and be as functional as possible but also solve further business tasks: attract search traffic, increasing the number of customers every day.

3108

successful projects in 16 years

7 advantages of optimization at the stage of development of the website:

1. Creation of a structure that takes into account further search engine promotion. Ignoring the requirements of search engines in the future leads to a decrease in the search ranking of the resource. As a result, your business will receive less profit.
2. Creation of a website that is completely focused on the Instructions for Google Assessors. We, as a premium partner of Google, know better than others that this leads to «ignoring» the website or some of its pages by the search engine.
3. Analysis of competitors to choose the most effective strategy for website promotion. Our experts take into account all aspects of making your website a source of profit as soon as possible. They study the positions of competitors and analyze their niches, set up goals and landing pages, work out groups of requests, and analyze the most popular products or services.
4. Opportunity to save on the implementation of software edits. Redoing is much more expensive than writing a technical assignment for programmers at the development stage.
5. The possibility of technical optimization of the website before its launch. This will save the most expensive resource — time, because you can start the active stage of promotion immediately after the release.
6. Search engine filtering insurance. At the development stage, it is much easier and cheaper to insure against filtering. In addition, you do not have to spend time on the lifting of sanctions. Accordingly, the website will start working for your business as quickly as possible.
7. Organization of correct domain change (for projects that are already working and developing). Many business owners are casual about this point, and for good reason. An incorrect «move» of the website can cause serious damage to it, destroying the developments in which you invested energy, money, and human resources. The same applies to the wrong choice of domain for the «move». Before buying it, you need to study its history and previously promoted projects. For example, if sites hosted on the domain were promoted using «black» or «gray» methods previously, this can lead to pessimization of the website by search engines. Our optimizers will help you to correctly arrange the «move». They will purchase a good domain and organize support for the process. This way you will not lose important data and launch the site as quickly as possible.