⬆️ Winners in the Search Innovation category
Today, there are more than 1.5 million apps in the App Store, and this number is increasing every day thanks to the efforts of developers. To increase user engagement in your development and the number of installations, Aweb team offers the service for setting up Apple Search Ads.
Apple Search Ads is an app ad in the App Store that works on a cost-per-tap model. Using this approach, you can not only attract new users but also increase the number of impressions of your app in the store.
Our team offers effective turnkey ASA campaign management using the cutting-edge methods, in-house developments, and extensive experience in working with the Apple App Store. Our goal is to maximize the effectiveness of your project.
The benefits of Apple Search Ads (ASA) are not limited to the high quality of traffic and simple mobile attribution. There are more benefits that make ASA a great choice:
ASA allows you to accurately define your audience, taking into account various parameters such as location, devices, interests, and others. This allows you to effectively target ads to your potential user segment.
ASA provides detailed analytics and reporting that allows you to track campaign performance without the limitations of Apple's SKADNetwork mobile attribution system.
You can measure the number of downloads, conversions, and other key metrics to understand the effectiveness of your ad strategy.
ASA allows you to seamlessly customize and manage your advertising budget depending on your needs. You can allocate funds efficiently, manage costs, and optimize the benefits of your ad investment.
The highest score in terms of volume and value across the media in AppsFlyer Performance Index.
These advantages make Apple Search Ads a great tool for promoting your app on the App Store.
ASA is not automatically integrated with mobile measurement partners, which may require extra efforts to track and assess the effectiveness of ad campaigns.
Users may need to manually track the outcomes of campaigns in such programs as Excel or in-house analytics tools to analyze the outcomes, which can make it way more complex.
ASA does not provide optimization option for revenue and in-app events, which may limit the ability to optimize campaign profitability.
Searching for and selecting keywords for ad campaigns may require a lot of efforts and resources.
Expanding your ad budget to cover new geographic regions may require a lot of time and attention.
ASA may not always provide integration with social platforms, which may limit the distribution of your ads in other popular channels of communication with your audience.
Rapid changes in search engine algorithms and ASA settings may require a continuous improvement of the ad strategy to maintain the effectiveness of campaigns.
Our team takes into account all aspects of your target audience based on a thorough data analysis. We will create a precise targeting strategy to ensure that your ad messages reach those who are interested in your product or service.
Our approach is based on a detailed measurability and analytics. We make use of advanced tools to track every single click, conversion, and spend. This allows you to clearly see the outcomes and make adjustments to optimize your strategy.
We not only provide the reports, but also help you to analyze them. We evaluate the key performance indicators such as ROI, conversions, and cost per click so that you can clearly assess the impact of your ad campaign on your business.
Our approach is all about continuous improvement. By analyzing data and feedback, we are planning improvement strategies that will increase the effectiveness of your ads over time.
By using our services, you will receive not only an effective ASA management, but also a partnership focused on achieving your goals and maximizing your success.
1. Increase in ASO conversions
ASA attracts high-quality traffic which is more likely to convert into app downloads. This may become the grounds for changing your ASO promotion strategy.
2. Extending the semantic core for ASO
When using broad or search match within Apple Search Ads, the system will automatically identify relevant search queries for your app. These keywords can be a valuable asset to your ASO strategy, allowing you to increase your app's visibility in organic search results.
3. Increasing the number and quality of your app's visitors
Statistics shows that conversion rates from Apple Search Ads are generally higher than those from other advertising channels. According to the research, users who search in the store while using ASA are more likely to complete the app download due to the fact that their intentions are already focused on finding a specific solution or a product.
4. Interception of traffic from competitors
ASA allows you to successfully compete for users' attention. It helps us to precisely target keywords being used by competitors and offer the users your app as an alternative. This will not only increase the visibility of your product, but also attract those who are actively looking for similar solutions.
5. Customizing the value of key queries
ASA allows you to use the key metrics such as Cost-Per-Tap, Conversion Rate, and Return on Ad Spend. Understanding which keywords bring the most value, you can allocate your budget to the most effective ad content.
The first stage involves studying the client's needs and defining the primary project objectives. We actively cooperate with the client to understand their business goals and expectations within ASA framework.
We define the strategic goals and tactics of the project, develop a detailed ASA plan, taking into account resources, timing, and risks, and ensuring efficient use of resources.
We strive to apply advanced technologies and innovations to ensure project efficiency. This includes the use of latest developments, which contributes to the quality and competitiveness of the project.
We set up a system for monitoring and controlling the project's implementation. Regular analysis allows us to timely detect any issues and adjust the action plan to achieve the best performance.
We strive to ensure a high level of interaction with our clients at every stage. Regular meetings, reports and discussions help to ensure mutual understanding and take into account the customer's needs.
We develop two types of campaigns for each country - Discovery and Exact. This strategic decision allows us to advertise both for existing and new queries that may be of great interest to the audience.
We use an ad account structure based on SKAG (Single Keyword Ad Groups). This way, we group ads by a single keyword to get a detailed data on each phrase within the ad groups.
We regularly analyze new queries and search terms in Discovery Campaigns. This helps us to identify non-obvious points of contact with the target audience and increase the effectiveness of ad campaigns.
Should we detect any deviations in performance of the campaigns targeting the exact query, we immediately make adjustments and optimize them to ensure that the goals set are achieved.
We strive for clarity and transparency, so we carry out a detailed analysis of each ad campaign. Our team prepares the reports with recommendations on how to improve performance based on the data collected.
Our specialists can be trusted. They confirm their qualifications through certification exams every 12 months.
Effective promotion is only possible with a well-coordinated team of narrow-profile specialists.
For this reason, at least 2 team players will work on your project:
A bridge between the client and the company. He will listen to the client, understand his tasks, and supervise the project team.
He is responsible for the results in ASA.
