Contextual advertising of a car service center

Winners in the nomination

Search Innovation Google Premier Partner Awards

Our company is a certified Google Partner. We will ensure the promotion and continuous development of your website, which will attract a lot of new clients.

How to evaluate the effectiveness of contextual advertising for a car service?

To evaluate the results of contextual advertising, you need to understand how many clicks on an ad turned into orders. Therefore, the Aweb team pays great attention to setting up tracking statistics:

1. During the project's launch, we set up tracking of calls and sent forms from the site using Google Tag Manager and Google Analytics. Thanks to this, you will have information about the number of hits received through ads.
2. If necessary, we will help you set up call tracking through dynamic and static call tracking. It will allow you to clearly understand how many calls came through contextual advertising and how many came through a flyer or billboard advertising.
3. If you use CPM, Aweb specialists will help you set up automatic data transfer to the Google Ads advertising account. As a result, you will receive a comprehensive report on the return on investment in contextual advertising and will be able to make strategic decisions based on credible data.

In what form does Aweb provide reports on the effectiveness of advertising for service stations?

In what form does Aweb provide reports on the effectiveness of advertising for car service stations?

After the first period of cooperation, we provide a report in Google Data Studio format. Aweb specialists set up the import of data from your Google Analytics account and Google Ads account into the report. Thus, you can view the performance indicators of advertising campaigns for the period you are interested in at a convenient time. The number of clicks and received conversions, the cost of the conversion, all this will be visualized in a convenient, readable format:

Every month, we write down a list of work performed to set up and optimize advertising campaigns and planned work for the next period in your account.

If you need to add some specific indicators to your monthly report or receive an additional unscheduled report, our specialists will prepare the data in a format convenient for you.

What are the stages of setting up advertising campaigns for car service stations?

Before starting to prepare ads, Aweb specialists immerse themselves in your company's business processes. They clarify the benefits of your services, the nuances that customers pay attention to when making a decision, work schedule, communication methods, etc.

After reviewing all the introductory information, the team proceeds to prepare advertising campaigns. At each stage, we coordinate all steps with you:

1. determine the list of services for advertising.
2. fix goals for advertising campaigns (calls, sent forms, etc.)
3. select requests for which your ads will be shown.
4. compose ad texts and prepare banners or videos.
5. agree on the budget for clicks and provide preliminary forecasts of results.
6. set up goal tracking on your website.
7. check landing pages: the operation of buttons and forms, the quality of information on the pages, the correctness of the page structure, etc.
8. launch advertising campaigns, track indicators, and carry out optimization work.

Aweb is a reliable digital partner for car service stations. Order a consultation with our manager and find out how contextual advertising can be useful for your company.