Healthcare PPC Agency
Boost your patient base with Google Ads
Google ads are a proven way to attract more patients to your clinic or healthcare practice. According to Google, the average a business or organization receives on a Return of Interest is 2:1. For every $1 spent, $2 is expected to be returned. With a healthcare PPC agency, we can boost your patient base, generate new leads, and increase your bottom line with Google ads.
416
launched contextual
advertising campaigns
41%
of the advertising budget,
on average,
is saved by our client
1,87
average ad position
of our clients
in the search
10,5%
average CTR in advertising
campaigns of our clients
What we do
There are several ways we help a healthcare organization when we onboard them. Mainly, we focus on:
Strategy development
We convert business goals into marketing objectives, ensuring everything can be reported, measured, and met. Specific measurements of your PPC campaign are marked in what are called KPIs (Key Performance Indicators). This means a KPI could be an uptick in new patients booking appointments. When a certain threshold of booked appointments has been reached, we will know that KPI has been successfully met.
Ads setup and optimization
We will create and optimize advertising campaigns, adjusting them as frequently as needed. We also conduct A/B testing to ensure your campaign is as efficient and targeted as possible. This means we will create more than one campaign with different keywords and different types of ads and ad copy. We may also use a variety of landing pages. The best campaigns will be used more, maximizing your ROI.
Reporting
As a healthcare PPC advertising company, we will prepare a detailed interactive dashboard with key metrics and indicators of contextual advertising. This detailed report will be prepared with comments and forecasts of your PPC campaign, giving you a personalized overview of how your PPC campaign is working and what your expected ROI will be.
How PPC ads can serve healthcare brands
PPC ads can serve healthcare brands in multiple ways by solving many common problems healthcare organizations face when budgeting their campaigns and ad spend. Below is a list of common problems associated with healthcare practices trying to be visible online, and how PPC can help:
Lack of traffic
A healthcare PPC company can combat this lack of traffic with PPC ads. PPC ads attract not only traffic, but relevant traffic to the site.
Lack of appointments
PPC ads increase the number of calls and appointments, addressing this issue.
Unable to quantify ROI
If you’re unsure where your ad spend is going, healthcare PPC management specializes in setting up a quantifiable ROI-based optimization process for PPC campaigns. This lets you determine where and how your ad spend is going, and what your return is.
Lack of a long-term brand awareness goal
Lack of foresight into your healthcare organization’s future can cause missed opportunities to arise. Instead, medical PPC management conducts long-term campaigns to increase brand awareness and ensure every opportunity is availed.
Expensive costs per conversion
Traditional marketing adds up costs quickly. You can reduce this by opting for PPC, reducing the cost per conversion.
Competitors getting more traffic
If you're tired of competitor clinics ranking higher than you organically, you can intercept traffic using PPC.
Disproportionate workload of GPs
Many GPs have too little to too much work compared to their coworkers in other branches. PPC ads manage this by leveling out the workload of GPs and doctors by practice area.
Lack of online visibility
Missing out on potential new leads due to a lack of visibility can be addressed using PPC, which increases online visibility and brand awareness.
Physicians lack their own image, voice, and brand
Without their own personal brand, physicians miss out on fostering long-term relationships with their patients. PPC helps with this by developing the physician’s personal brand in the strategic development phase.
Lack of reputation
A lack of reputation can lead to lost patients. Instead, with PPC you can enhance the reputation or create the right impression of the clinic with the target audience.
Google Ads for medical projects
There are four main types of Google ad campaigns for medical projects, which are listed below:
Display ads
A healthcare PPC advertising firm will utilize display ads in most campaigns to expand the funnel and attract new audiences. Google display ads reach over 35 million websites and apps, ensuring that your ad campaign puts you in front of the right audience every time. Display ads use optimized targeting so you get the highest ROI and an increased patient base.
Cross-channel campaigns
Cross-channel campaigns utilize display, search, and video ads to maximize reach and increase conversions. This means capturing potential audiences at the beginning of the patient’s journey using display ads, capturing potential patients in the middle of their journey using video ads, and capturing patients ready to book at the end of their journey with search ads.
Search ads
Search ads cover the direct needs of your campaign and business goals. They are also the most popular campaign type and the go-to for healthcare organizations when they think of PPC. Google search ads capture the search inquiry of a potential lead and, when targeted correctly, create sales and appointments for when the patient is ready and primed to book an appointment.
Video ads
Healthcare PPC experts use Google video ads to generate service demands and intrigue your audience into pursuing your healthcare services. Google video ads appear on the Display Network and on YouTube, expanding your reach and creating visual interest in your services.
Why healthcare brands trust Aweb with their PPC ads
Healthcare brands trust Aweb with their PPC ads for several reasons, which are listed below:
Specialized healthcare knowledge
We are PPC experts who understand patient behavior, compliance, and medical terminology. You can trust us to handle each keyword specific to the healthcare field with care, knowing that we’ve studied the industry in depth.
Results-driven approach
We use a data-driven approach that involves constant evaluation, improvement, and tweaking to ensure we maximize your ROI. We are not only results-driven but wholly focused on results and will do everything possible to ensure your campaign flourishes.
Transparency
Transparency is a cornerstone of our work ethic. We offer clear, customizable, and interactive reports to cover all aspects of your campaign. We personalize reports according to your requests so the data from the Ad Account can easily fit into the format accepted within your internal corporate structure.
Compliance and regulatory challenges
Compliance with privacy laws, data protection regulations, and industry guidelines limits digital marketing and PPC opportunities in healthcare. We know how to develop strategies and tactics to make PPC tools available to healthcare brands.
The PPC team
Get to know the PPC team and the experts who will be handling your PPC campaign at Aweb.
PPC specialist
With medical PPC services, the PPC specialist is an integral part of our team. They are in charge of strategy implementation and daily ad campaign management. They conduct A/B tests, which are when more than one type of ad with keywords is used. They also maintain a high rate of account optimization.
Developer
In PPC services for healthcare, the developer is in charge of deploying changes to the client’s website. They refine the functionality, ensuring potential leads stay hot and conversion rates stay high as potential patients are given everything they need, like a form to book an appointment. Developers also implement markup and install tracking tag snippets.
Project manager
Our project manager guides the project from defining goals to scaling successful deployments. Our project managers facilitate efficient cooperation between your in-house team and the agency’s specialists.
Technical supervisor
When it comes to healthcare PPC services, our technical supervisor sets goal-based KPIs and engages in strategy development. They provide oversight during the project’s implementation process.
Our results
Client
Dobrobut Medical Network
Client
A dental clinic in Kyiv that provides a full range of dental services
Client
Medical center “Klinika Dobrogo Doktora”
Client
A private medical clinic in London
Client
Dobrobut Medical Network
Client
Private medical and surgical center in Dnipro
PPC services for healthcare
As a PPC agency healthcare facilitator, we offer a comprehensive list of PPC services that get your healthcare organization from point A to point B, giving proven results every time. A few of our services are listed below:
Niche analysis
We analyze the niche and major competitors. This means that you will get a footprint of your competition and what keywords they use, and we will find ways to get you ahead of your closest competitors.
UI audit
We do a full UX/UI (User Experience/User Interface) audit of the website. We also guide change deployment to raise the conversion rate. We aim to provide your potential patients with a sleek and modern user experience, making the conversion process easier than ever.
Keyword research
We utilize keyword research for your campaign’s search ad launch. We also include negative keyword list generation. This ensures we narrow down our scope to your target audience as closely as possible so no ad spend is wasted.
Performance tracking
We set up performance tracking using GA4 and Google Ads Tag, among others. This helps us watch the metrics and fine-tune your ad campaign to be as productive and efficient as possible.
Creative content
We specialize in crafting compelling ad copy and creative content. This is the content that will hook your patients, inclining them towards booking an appointment with you.
Terms of reference
We provide terms of reference for banner design and video creation for YouTube ads. With our assistance, compelling video ads will pull in more of an audience, leading to more sales and ROI.
