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“Your Google Ads account has been blocked”: unblocking an account for a higher education institution

“Your Google Ads account has been blocked”: unblocking an account for a higher education institution

Client

Ukrainian Private Medical University

Our objective

Engage the target audience and drive traffic to the website of the Polish university branch to encourage student enrollment

Period of work

January 2024 … August 2024

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Case Study: Increasing Conversion Rate by 346% for a Medical Niche Project

Case Study: Increasing Conversion Rate by 346% for a Medical Niche Project

Client

Ladisten Clinic – a medical center specializing in specific surgeries in the field of cosmetic orthopedics and limb traumatology.

Objective

Increase the number of conversions.

Project Duration

May 2023 – August 2024

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Contextual Advertising for a Medical Center: A Google Ads PPC Case Study for a Clinic in an EU Country

Contextual Advertising for a Medical Center: A Google Ads PPC Case Study for a Clinic in an EU Country

Client:

An international medical clinic based in an EU country.

Our Objective:

To ensure a steady increase in conversions for online consultation and treatment services targeting an international audience.

Project Duration:

The client has been working with us since August 18, 2017, and the collaboration is ongoing.

Case Study Data Period:

This case study presents results from January 1, 2023, to September 30, 2024.

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Case Study: Recovery and Growth of Traffic After a Drop Due to a Google Update

Case Study: Recovery and Growth of Traffic After a Drop Due to a Google Update

Client

A medical clinic offering treatments based on modern clinical protocols, including:

  • Organ-preserving techniques
  • Minimally invasive surgeries

Our Objective

To restore traffic lost by the project due to a Google update (a decline of over 20% of users).

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Increasing the Return on Investment in Contextual Advertising for a Dental Clinic

Increasing the Return on Investment in Contextual Advertising for a Dental Clinic

Client

Network of Dental Clinics

Client’s Request

To restructure the advertising account and update the strategy to enable flexible campaign management for specific service lines.

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463% organic traffic growth for a medical center in one year

463% organic traffic growth for a medical center in one year

Client

The client’s business is a full-range medical center with 4 branches in Kyiv.

Client came up with a specific problem: after moving to a new website in October 2020, positions and traffic have dropped. Among major concerns were poor visibility and low rankings in the key directions of the medical center:

  • Gynaecology;
  • Urology;
  • CT;
  • MRI

The client has also requested to improve the site’s visibility on diseases:

  • Cervical treatment Kyiv;
  • Treatment of dysplasia Kyiv
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Doubling the number of organic applications for a dental clinic

Doubling the number of organic applications for a dental clinic

Client

«The Good Dentist Clinic» — a private dental clinic in Kyiv with two branches in Poznyaki.

Priority areas of treatment:

  • Dental implants
  • Veneers placement
  • Pediatric dental treatment under sedation
  • Treatment under a microscope
  • Installation of all types of crowns
  • Bite correction (orthodontics)
  • Braces installation
  • Typical and atypical tooth extraction
  • Dental restoration and augmentation
  • Whitening
  • Periodontology
  • Computed tomography of teeth
  • Caries treatment
  • Dental filling
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Increase in the number of calls by 41% for a foreign clinic

Increase in the number of calls by 41% for a foreign clinic

Brief Client Description

A private medical clinic in London provides a wide range of medical services, including consultations and examinations by a private GP, specialist doctors and physiotherapists.

The clinic provides patients with urgent same-day access to medical consultations and examinations such as blood tests, ECG and ultrasound scans.

Duration covered by a case study (6 mo.)

  • Start of the project: October 25, 2022
  • Milestone: April 25, 2023
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How a change in strategy helped increase conversions by 60%

How a change in strategy helped increase conversions by 60%

Brief Client Description

A dental clinic in Kyiv that provides a full range of dental services: diagnostics, treatment, implantation and dental surgery.

Duration covered by a case study (12 mo.)

  • Start of the project: September 1, 2021
  • Milestone: September 30, 2022
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33% annual organic traffic growth in “under the filter” domain conditions

33% annual organic traffic growth in “under the filter” domain conditions

Client

The clinic of German Medicine in Kyiv, specializing in high-quality surgery for complicated cases.

The key directions of treatment

  • Gynaecology
  • Mammology
  • Surgery
  • Urology
  • Proctology
  • Oncogynaecology
  • Surgical Oncology
  • Urologic Oncology
  • Proctological Oncology
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