Blog Aweb

How we approach traditional SEO and add GEO

Today, the digital landscape is evolving faster than ever before – and so are users’ search habits. Ranking at the top of organic search is no longer sufficient – competition has moved far beyond traditional SEO. Brand visibility in AI-generated answers is becoming increasingly important.  

What is GEO?

Generative Engine Optimization (GEO) is a new direction in digital marketing that has emerged in response to the transformation of search. The traditional list-of-links model has been gradually shifting toward generative AI responses that deliver information directly to the user. 

Client

An e-commerce store for appliance parts and consumables

We previously highlighted how the project took off from day one, doubling Google Ads conversions. Below, we outline how the results evolved over time during our ongoing collaboration — and which changes helped drive even more growth.

Initial Objective

Reduce the average cost per conversion

Client:

A construction company specializing in multi-apartment residential projects in Kyiv and Kyiv region. The company is managing multiple projects at different stages of development, assigning a separate marketing team to each project.

Expected outcomes from Contextual Ad Campaigns:

• Higher conversion volume
• Reduced number of fake and non-target leads and calls

Is artificial intelligence a threat to SEO or its ally?

AI is evolving rapidly, and users are keeping up by adopting new trends andsolutions offered by the market — changing how they behave online and what theysearch for.

Search engines are integrating AI-generated answers directly into searchresults, while users are increasingly relying on tools like ChatGPT and Geminiwhen searching for information. In this context, AI should be viewed not as athreat to organic traffic, but rather a new opportunity for growth.

In this case study, you’ll learn how timely analysis and a clear strategy helpedAweb team to optimize the content so it appeared in AI-generated answers anddrove the traffic.

Client

EAT ME AT is a manufacturer and retailer of plant-based meat and textured soy protein products.

Our goal

Increase sales volume in the B2C segment

Period of work

The client has been working with us since October 2023 until now.

Client

Online store selling furniture machinery, tools, spare parts and accessories for furniture equipment.

Our goal

Back in December 2023, the site migrated to a new domain with 301 page redirects set up. However, after a while, the redirects stopped working properly, which resulted in a large number of pages of the old domain appearing in the Google index. These pages started to rank and receive traffic, while the rankings and traffic of the new domain had declined.

That’s only the first case: we continue working on the project

Client

A blockchain service company with a website currently under development stage (the previous one was a one-page website and wasn’t promoted)

Our objective

Website optimization at the development stage:

In this case study, Aweb team will share its experience in promoting an IT project in a highly competitive niche – Web3 cybersecurity. We are talking about the company specializing in Blockchain Security Audit – checking and protecting crypto projects from hacker attacks.

Client

B2B company providing security for platforms and websites, one-time or regular code security audits, as well as protecting Web3 innovations and cryptocurrencies from hacker attacks.

These services are available to all websites using electronic payment systems; however, cryptocurrency exchanges are the company’s regular clients, considering that both personal data and large sums of money are always at risk of being stolen there.

The work can be carried out both at the stage of project deployment on the server and for the projects that are currently in progress

Client

Ukrainian Private Medical University

Our objective

Engage the target audience and drive traffic to the website of the Polish university branch to encourage student enrollment

Period of work

January 2024 … August 2024

Client:

The online store is a franchise of the well-known French cosmetics brand Yves Rocher, popular in Eastern Europe and other countries. It offers a range of natural, plant-based cosmetics, including facial, body and hair care products, perfumes, and more.

Our objective:

Attract targeted commercial traffic and increase the number of applications.