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Case Study: Doubling Conversions in Google Ads for an Auto Parts Online Store

Case Study: Doubling Conversions in Google Ads for an Auto Parts Online Store

Client

An online store selling parts and consumables for home appliances.

Our Task

To reduce the average cost per conversion.

Work Period

From May 10, 2024, to July 8, 2024.

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Increasing the Return on Investment in Contextual Advertising for a Dental Clinic

Increasing the Return on Investment in Contextual Advertising for a Dental Clinic

Client

Network of Dental Clinics

Client’s Request

To restructure the advertising account and update the strategy to enable flexible campaign management for specific service lines.

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How to Launch PPC Campaigns Without Competing with Your Own Dealers and Partners

How to Launch PPC Campaigns Without Competing with Your Own Dealers and Partners

Client

Manufacturer of professional equipment and tools for construction and renovation.

Our Objectives:

  • Maximize the number of impressions for each product category.
  • Maintain the first position in terms of received impressions (according to Auction Insights reports) for Search and Shopping campaigns.
  • Increase traffic volume while keeping the average CPC below 5 UAH.
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How we managed to increase our priority category revenue by 42%

How we managed to increase our priority category revenue by 42%

Client

Online store of car tuning products

Our goal

Increase the number of transactions and revenue

Period of work

From 19.07.2021 until 24.02.2023 and from 17.03.2022 until 05.09.2023.

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336% increase in traffic for an online roofing materials store

336% increase in traffic for an online roofing materials store

Client

Ukrainian plant specializing in the production and sale of roofing materials, which product lines include bitumen felt, roofing felt, asphalt shingles, geotextiles, studded membrane and accessories.

Our goal

Growth of positions and targeted search traffic on priority directions:

  • Eurorubeoroid
  • Asphalt shingles
  • Spiked membrane
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Google Ads Rejections? There’s a Solution

Google Ads Rejections? There’s a Solution

Client

A land surveying organization with a team of qualified land professionals.

Services provided by the client:

  • privatization of land plots;
  • partition of land;
  • making changes to the State cadastral register;
  • formalizing easement rights and others.

Period of work: January 2023 – October 2023.

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463% organic traffic growth for a medical center in one year

463% organic traffic growth for a medical center in one year

Client

The client’s business is a full-range medical center with 4 branches in Kyiv.

Client came up with a specific problem: after moving to a new website in October 2020, positions and traffic have dropped. Among major concerns were poor visibility and low rankings in the key directions of the medical center:

  • Gynaecology;
  • Urology;
  • CT;
  • MRI

The client has also requested to improve the site’s visibility on diseases:

  • Cervical treatment Kyiv;
  • Treatment of dysplasia Kyiv
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Raising traffic by 9 times on the food business startup’s website

Raising traffic by 9 times on the food business startup’s website

Client

EAT-ME-AT is a company manufacturing and selling plant meat based on textured soy protein.

Our goal

The primary goal is to improve the website positions for priority group queries:

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Increase in the number of calls by 41% for a foreign clinic

Increase in the number of calls by 41% for a foreign clinic

Brief Client Description

A private medical clinic in London provides a wide range of medical services, including consultations and examinations by a private GP, specialist doctors and physiotherapists.

The clinic provides patients with urgent same-day access to medical consultations and examinations such as blood tests, ECG and ultrasound scans.

Duration covered by a case study (6 mo.)

  • Start of the project: October 25, 2022
  • Milestone: April 25, 2023
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Accomplishing a 7x growth in organic traffic within a 2-year timeframe for an online watch retailer

Accomplishing a 7x growth in organic traffic within a 2-year timeframe for an online watch retailer

Client

Swiss watches online store, providing services for the purchase and delivery of original watches and jewelry of the world’s leading brands.

Our goal

Growth in positions and targeted organic traffic for the key brands of Swiss watches:

  • Rolex
  • Audemars Piguet
  • Hublot
  • Breguet
  • Zenith
  • Cartier
  • Richard Mille
  • Vacheron Constantin
  • Omega
  • and others.

Total number of priority brands in promotion — 35.

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