Raising traffic by 9 times on the food business startup’s website

Client

EAT-ME-AT is a company manufacturing and selling plant meat based on textured soy protein.

Our goal

The primary goal is to improve the website positions for priority group queries:

• Soy minced meat
• Cultured meat
• Vegan burger
• Vegetarian meals

Source data:

Region: Ukraine

Start of work: June 28, 2022

Language: Ukrainian, English

Search engine: Google

Seasonality: unstable (there is no direct dependence on the season)

Difficulties with the project

Narrow niche, hardly any competitors, and 85% of responses are informational:

At the beginning of work, the site was new and with hardly any indicators.

The product line consists of only three key products (only a few landing pages, for which we are collecting semantic core, very few queries, and in general all of them are low-frequency).

Searching for the site growth points

• Collecting and optimizing all possible commercial pages
• The emphasis should be placed on the home page
• Growing a blog and attracting information traffic to the site with the help of articles (selection of frequent relevant topics)

Working process

Semantic core and content management

Our specialists collected 5 Ukrainian semantic keyword groups and 6 English ones. We agreed this list with the client and the team started working on the accessible semantics.

After collecting semantics, we worked out ToRs for implementing meta tags on the pages that were accepted for promotion, and also for writing/further optimization of the texts by copywriters.

Technical audit of the site

The technical audit included 41 items, in 15 of which we detected errors and the room for further improvement of the site. Our team has prepared a detailed ToR to correct all errors.

Building up a link profile

Since the DR of the site was 0 (zero), we immediately started selecting donors to build up a quality link mass.

Apart from the standard link-building techniques that we normally use, the team also applied:

• Outreach
• Purchasing through the link exchanges
• Registration on review sites
• Crowd marketing
• Tracking brand mentions and embedding links to the website

Results on the project

Conclusion

Aweb team managed to achieve great results during the year of promotion: as reported by the ahrefs.com service, traffic and keys have tripled since the start of promotion.

The real data in Google Analytics is significantly different from Ahrefs, yet there is a solid positive trend. We managed to achieve such results thanks to a comprehensive individual approach to project promotion, understanding of the niche, and the specifics of promoting projects of such format.

Project participants

Project manager: Oleksandra Nesina

Optimizer: Anna Sviatetska

Linker: Yevhen Fedchenko