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Blog Aweb

Case study: SEO design in a complex niche, or How we are working with the projects where every single comma counts

That’s only the first case: we continue working on the project

Client

A blockchain service company with a website currently under development stage (the previous one was a one-page website and wasn’t promoted)

Our objective

Website optimization at the development stage:

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Case study: Promotion of IT project in the Blockchain niche

In this case study, Aweb team will share its experience in promoting an IT project in a highly competitive niche – Web3 cybersecurity. We are talking about the company specializing in Blockchain Security Audit – checking and protecting crypto projects from hacker attacks.

Client

B2B company providing security for platforms and websites, one-time or regular code security audits, as well as protecting Web3 innovations and cryptocurrencies from hacker attacks.

These services are available to all websites using electronic payment systems; however, cryptocurrency exchanges are the company’s regular clients, considering that both personal data and large sums of money are always at risk of being stolen there.

The work can be carried out both at the stage of project deployment on the server and for the projects that are currently in progress

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Case Study: Increasing Conversion Rate by 346% for a Medical Niche Project

Case Study: Increasing Conversion Rate by 346% for a Medical Niche Project

Client

Ladisten Clinic – a medical center specializing in specific surgeries in the field of cosmetic orthopedics and limb traumatology.

Objective

Increase the number of conversions.

Project Duration

May 2023 – August 2024

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Contextual Advertising for a Medical Center: A Google Ads PPC Case Study for a Clinic in an EU Country

Contextual Advertising for a Medical Center: A Google Ads PPC Case Study for a Clinic in an EU Country

Client:

An international medical clinic based in an EU country.

Our Objective:

To ensure a steady increase in conversions for online consultation and treatment services targeting an international audience.

Project Duration:

The client has been working with us since August 18, 2017, and the collaboration is ongoing.

Case Study Data Period:

This case study presents results from January 1, 2023, to September 30, 2024.

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Case Study on the Effectiveness of Meta Ads in the U.S. Market

Case Study on the Effectiveness of Meta Ads in the U.S. Market

Business

Local service for selling and installing home water purification systems in private houses.

Objectives and Goals of Launching Social Media Advertising:

  • Assessing niche potential and measuring real audience needs
  • Testing hypotheses on target audience segments
  • Determining optimal combinations of creatives and goals
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$10,000 in Google Ad Grants for Charity Organizations: A Case Study of “Ukraine Is You” Foundation

$10,000 in Google Ad Grants for Charity Organizations: A Case Study of “Ukraine Is You” Foundation

Your charitable organization can also receive free advertising on Google!

The Google Ad Grants program enables any registered nonprofit to reach millions of people, spreading awareness about their activities and attracting users to fund their needs.

Ad Grants recipients must be organizations established and operating solely for charitable purposes.

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Case Study: Recovery and Growth of Traffic After a Drop Due to a Google Update

Case Study: Recovery and Growth of Traffic After a Drop Due to a Google Update

Client

A medical clinic offering treatments based on modern clinical protocols, including:

  • Organ-preserving techniques
  • Minimally invasive surgeries

Our Objective

To restore traffic lost by the project due to a Google update (a decline of over 20% of users).

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Facebook Ads for E-commerce: Experimental Results on the Effectiveness of Different Campaign Types

Facebook Ads for E-commerce: Experimental Results on the Effectiveness of Different Campaign Types

Project Overview

Client: A chain of restaurants in Kyiv offering delivery and takeout services.
Goals: The client’s marketing efforts focused on three primary areas:

  • Increasing foot traffic to specific locations in the chain.
  • Boosting online orders for delivery via the website.
  • Encouraging customers to order takeout.

This case study examines Meta Ads strategies used to increase the volume of online delivery orders through the client’s website.

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Case Study: Doubling Conversions in Google Ads for an Auto Parts Online Store

Case Study: Doubling Conversions in Google Ads for an Auto Parts Online Store

Client

An online store selling parts and consumables for home appliances.

Our Task

To reduce the average cost per conversion.

Work Period

From May 10, 2024, to July 8, 2024.

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Contextual Advertising for Promoting Complex and Specialized Services

Contextual Advertising for Promoting Complex and Specialized Services

Client

A company providing consulting and legal support on land management issues.

Client Request

Increase the number of relevant queries from Google Ads.

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