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Warm greetings to all. In the past year and a half, a time marked by the war in Ukraine, the Aweb performance marketing agency has undergone a transformative journey. Our international client base, particularly from the United States and Europe, has expanded significantly during this period. These valued connections have primarily been established through recommendations, although we have also welcomed unknown visitors to our digital doorstep. Recognizing the importance of sharing our story, we are excited to present a post introducing our agency.
This article will help small and medium-sized businesses choose a performance marketing agency. First, let's define a performance marketing agency. A performance marketing agency works with activities based on analytics, such as SEO, Paid Advertising in Google, Meta, and other platforms, content marketing, and email marketing. Sometimes, a performance marketing agency is called a digital agency. If it specializes in search engine promotion, it can be an SEO agency; if it is paid advertising, it is a contextual advertising agency. But the core is the same: marketing based on data and analytics in the above activities. Some expert communities call it inbound marketing.
Have you ever had the choice of hiring a domestic agency or an agency from Ukraine for a project? Have you ever thought you could trust a local agency rather than an agency, let’s say, from Ukraine? Suppose you have ever had a question about trusting a Ukrainian performance marketing agency or Ukrainian marketers. In that case, I will give you the top 5 reasons and one more reason why you should trust Ukrainian marketers even abroad.
This post will help small and medium-sized businesses realize what metrics to control when working with a performance marketing agency. Moreover, it will help organize the work with such an agency. And it will even illuminate the agency's expectations both at the stage of choosing a digital marketing contractor and at the stage of working with it.
EAT-ME-AT is a company manufacturing and selling plant meat based on textured soy protein.
The primary goal is to improve the website positions for priority group queries:
«The Good Dentist Clinic» — a private dental clinic in Kyiv with two branches in Poznyaki.
Priority areas of treatment:
A private medical clinic in London provides a wide range of medical services, including consultations and examinations by a private GP, specialist doctors and physiotherapists.
The clinic provides patients with urgent same-day access to medical consultations and examinations such as blood tests, ECG and ultrasound scans.
Swiss watches online store, providing services for the purchase and delivery of original watches and jewelry of the world's leading brands.
Growth in positions and targeted organic traffic for the key brands of Swiss watches:
Total number of priority brands in promotion — 35.
A dental clinic in Kyiv that provides a full range of dental services: diagnostics, treatment, implantation and dental surgery.
Ukropak,Ltd (ukropack.com.ua) — online store selling packaging materials and equipment (polyethylene tape, packaging equipment, vacuum degasser for products). Official dealer of POLIVEKTRIS, PLASTICBAND brands in Ukraine.
Receiving calls from potential customers and presence of the website in search results on targeted queries.
The educational center, which provides support for applicants to study in Poland, has more than 25 offices in different Ukrainian cities, with official representatives of the admission committee of Polish universities.
Having more than 15 partner universities, this center is an official representative of their admission committee.
Improvement of positions and traffic in priority directions:
The clinic of German Medicine in Kyiv, specializing in high-quality surgery for complicated cases.
The key directions of treatment
Online store of jewelry and accessories on Prom.ua.
To increase the number of transactions to the pre-war level (it is possible to express it in units as 300+ transactions per month).
Fantasy Match — a sexual health community platform designed for dating people who love ethical, open, and polyamorous relationships.
https://fantasyapp.com — Fantasy Match website, designed to increase the recognition of application and the number of downloads.
The growth of fantasyapp.com positions and traffic by writing thematic articles for the blog, which help website visitors learn more about the application and download it.
Aquatica is a company manufacturing bathtubs, washbasins, faucets, and shower systems in the premium segment. The primary market is the U.S., although the online store is presented on many markets and different domains across Europe.
Improvement of site ranking and increase in targeted organic traffic in priority directions of the online store:
Eurasia is the chain of Japanese and European restaurants in Kyiv and neighboring cities. The chain has more than 20 restaurants.
Increase non-brand traffic in the priority direction.
The priority direction is sushi. This direction can be divided into 3 parts:
The assessment criterion of our work by the client is the growth of ranking as an intermediate metric in the short term, followed by the growth of traffic.
We published our first case on this project in September 2021: Promoting a premium car rental website in the US.
In the current part of the case, we will describe the results for 2022 and early 2023.
A premium car rental company (Land Rover, Mercedes Benz, Jaguar, Porsche, Maserati, BMW) in New York.
Multi-brand premium men's clothing online store, the exclusive representative of all brands presented on the site.
Our team actively worked on the project from 30/10/2020 to 12/12/2022.
To increase the number of transactions.