⬆️ Winners in the Search Innovation category

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      Case studies

      SEO for a U.S.-based application site in a "frontier" niche
      Author: Yurii Oshchapovskyi
      Optimizer
      2023-05-17

      Client

      Fantasy Match — a sexual health community platform designed for dating people who love ethical, open, and polyamorous relationships.

      https://fantasyapp.com — Fantasy Match website, designed to increase the recognition of application and the number of downloads.

      Our mission

      The growth of fantasyapp.com positions and traffic by writing thematic articles for the blog, which help website visitors learn more about the application and download it.

      SEO for a SPA on Angular for the USA
      Author: Yuri Oshapovskij
      Optimizer
      2023-04-25

      Client

      Aquatica is a company manufacturing bathtubs, washbasins, faucets, and shower systems in the premium segment. The primary market is the U.S., although the online store is presented on many markets and different domains across Europe.

      Our goal

      Improvement of site ranking and increase in targeted organic traffic in priority directions of the online store:

      • Bathroom sinks
      • Outdoor hot tubs
      • Freestanding Tubs
      92% of queries in TOP 10 for the restaurant network
      Author: Yuri Oshapovskij
      Optimizer
      2023-04-12

      Client

      Eurasia is the chain of Japanese and European restaurants in Kyiv and neighboring cities. The chain has more than 20 restaurants.

      Our goal

      Increase non-brand traffic in the priority direction.

      The priority direction is sushi. This direction can be divided into 3 parts:

      • Sushi self-delivery
      • Sushi delivery
      • General queries (Sushi, Sushi Kyiv)

      The assessment criterion of our work by the client is the growth of ranking as an intermediate metric in the short term, followed by the growth of traffic.

      Increasing the number of conversions and reducing their cost for an online men's clothing store
      Author: Irina Khomenko
      PPC Specialist
      2023-03-16

      Client

      Multi-brand premium men's clothing online store, the exclusive representative of all brands presented on the site.

      Work period

      Our team actively worked on the project from 30/10/2020 to 12/12/2022.

      Our goal

      To increase the number of transactions.

      67% of requests in Top 3 for a multidisciplinary medical and diagnostic center
      Author: Andrey Legkobyt
      Optimizer
      2023-03-06

      Client

      A multidisciplinary diagnostic and treatment centre in one of the regional centres in western Ukraine, providing a wide range of medical services for adults and children

      Our Task

      Growth of positions and targeted search traffic in priority areas:

      • General medicine, consultations, manipulations
      • Surgery
      • Diagnostics
      102 Leads At $0.62 In 7 Days For Machine Plastering Service
      Author: Valeria Bigun
      PPC Specialist
      2023-02-22

      Client

      Machine plaster specialist who expanded his team to 4 specialists, the client continues to administer processes within the business and process applications.

      Services Provided: Plastering of walls and ceilings

      Geo: Kyiv and Kyiv region (+20 km from Kyiv)

      Contextual advertising for inheritance law services in the United States
      Author: Irina Khomenko
      PPC Specialist
      2022-09-21

      Client

      An international law firm with a license to provide law services in the United States and Ukraine, working in several legal areas: inheritance, real estate, family law, international law, immigration to the United States, and corporate law. The firm had representative offices in the U.S. and Ukraine.

      Period of work

      Active work on the project was conducted from June 2019 to February 2022, with interruptions at the client's request.

      Increasing the Google Ads account structure
      Author: Marina Pylaeva
      Context specialist
      2022-09-14

      Client

      Dobrobut Medical Network is the largest network of medical clinics with a comprehensive approach to patient treatment: from laboratory diagnostics to surgery.

      23 clinics in Kyiv

      1 clinic in Irpin

      1 clinic in Bucha

      Google Ads effectiveness for the Luxury segment
      Author: Alexander Shilin
      Context specialist
      2022-09-07

      “Contextual advertising in my niche does not work.” Most often this statement can be heard from representatives of the following business areas:

      1. B2B services
      2. Luxury-segment services and goods
      3. Development
      4. IT outsourcing
      5. Agrarian enterprises
      6. Manufacturing (from retail equipment to underwear manufacturing)
      7. Beauty industry services (plastic surgery and injection procedures)
      Growth of targeted organic traffic and leads for the official website of the Signature residential complex
      Author: Tatyana Khramova
      Optimizer
      2022-07-14

      The Client

      Corporation “Continuum” is the developer of the premium-class residential complex “Signature”, built in Pechersk on Mechnikova Street. Our specialists took over the official website of the new building.

      Our Task

      The client's global goal is to sell apartments, so they expect from our work not so much an increase in traffic as an increase in leads, which is what they planned to evaluate the effectiveness of cooperation.

      Considering the high cost of apartments, the limited target audience, and the difficulty in finding and segmenting them, our team got a very difficult task.

      Infographic: List of works on contextual advertising from Aweb
      Author: Julia Mirnaya
      Project Development Manager
      2022-06-27

      Contextual advertising, or PPC (pay per click), is one of the most effective, fast, and reliable channels for attracting targeted traffic to your website. Sales or branding - a competent advertising campaign guarantees results.

      Setting up contextual advertising in Google Ads for a recovery-oriented drug addiction services clinic. Case of Vasilenko Medical Center.
      Author: Alexander Shilin
      Context specialist
      2022-06-15

      Almost all contextual advertising specialists who have dealt with the promotion of medical services in the Google Ads service can face moderators’ and checking bots’ “unhealthy” interest even then the directions for promotion are allowed. It leads to constant ad rejection or restriction of ad impressions.

      Since May 2018, ads for addiction services have been officially banned on Google Ads for all countries except the United States. US advertisers must be LegitScript certified and additionally certified by Google.

      Increase in the number of conversions for proctology direction
      Author: Marina Pylaeva
      Context specialist
      2022-06-07

      The Client

      Medical center "Klinika Dobrogo Doktora", which is located in a residential area of ​​Kyiv. Services provided:

      • consultation of family doctors and narrow specialists;
      • diagnostics;
      • outpatient surgery.
      Google Ads Automation: 2.4x Cost Reduction, 8.5x Increase in Conversion Rate
      Author: Galina Liman
      Head of PPC specialists
      2022-03-24

      Client

      MС “Dobrobut” is the largest network of medical clinics in Kyiv with an integrated approach to patient treatment: from laboratory diagnostics to surgical intervention.

      Medical Network “Dobrobut” has been operating since 2001, offering treatment in more than 35 highly specialized areas in 13 units located in 9 districts of Kyiv. 2,000 highly specialized employees 24/7 help people of all ages.

      More than 2x Increase in Conversions for a Local Medical Clinic
      Author: Oksana Makhinich
      PPC Specialist
      2022-03-24

      Client

      Private medical and surgical center in Dnipro provides services in surgery, oncology, urology, gynecology, traumatology, gastroenterology, ENT pathology, plastic surgery.

      By 60% Increased Revenue With Tracking the Value of Transactions
      Author: Irina Khomenko
      PPC Specialist
      2022-03-24

      Client

      ShinaDiski is an online tire and wheel shop, official dealer of Michelin, Continental, Yokohama and GoodYear brands. The company has been operating throughout Ukraine since 2007.

      In addition to selling tires and wheels, the customer provides seasonal storage of tires and tire fitting. Stationery stores of the brand are located in Kyiv and Odesa.

      Cosmetics Online Store Promotion: 1.5x Increase in ROAS Without a Decrease in Revenue and an Increase in the Budget for Сlicks
      Author: Alexander Shilin
      Context Specialist
      2022-03-23

      Client

      Online store of cosmetics and products for manicure with a network of offline stores in Kyiv. The client’s target audience at the macro level is divided into two parts: B2C (small average check, mostly one-time purchases for own use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).

      Google Ads + Sex is Good - 6 Months of Deep Dive into the World of Adult Toys
      Author: Alexander Shilin
      Context Specialist
      2022-03-23

      Client

      Online store of goods for adults Sex Is Good.

      Positioning: quality sex toys at affordable prices.

      The main feature: the date of the online store launch was the same as the date of the work start. Respectively, the responsibility was twice as high since the client entrusted us with a “newborn” business.

      Before getting straight to the point, it is important to mention some of the aspects that make sex shop promotion different from any other e-commerce project.

      Promotion of the website of the medical center in the top 3 for high-frequency requests
      Author: Ekaterina Timoshenko
      Project Manager
      2022-03-21

      For the teaser image:

      • brought 46% of priority group keys to the top 3

      • increased organic traffic compared to SPY

      • 230,000+ organic users per month

      Promotion of the Dobrobut mobile application on Google Play. 100% of queries in the top 1 in 3 months
      Author: Yuri Oshapovskij
      Optimizer
      2022-03-21

      For the teaser image:

      • app rating increased from 2.6 to 4.6 points in 2 months
      • 100% of requests in the top 1 in 3 months
      • traffic increased 3+ times from 25 to 85 sessions per day

      With the growing popularity of the Android platform, the number and quality of mobile applications on Google Play are growing. The level of competition in many niches is very high. This makes it difficult to achieve your goals.

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