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Case studies
We published our first case on this project in September 2021: Promoting a premium car rental website in the US.
In the current part of the case, we will describe the results for 2022 and early 2023.
Client
A premium car rental company (Land Rover, Mercedes Benz, Jaguar, Porsche, Maserati, BMW) in New York.
Client
Online store of jewelry and accessories on Prom.ua.
Target
To increase the number of transactions to the pre-war level (it is possible to express it in units as 300+ transactions per month).
Client
Fantasy Match — a sexual health community platform designed for dating people who love ethical, open, and polyamorous relationships.
https://fantasyapp.com — Fantasy Match website, designed to increase the recognition of application and the number of downloads.
Our mission
The growth of fantasyapp.com positions and traffic by writing thematic articles for the blog, which help website visitors learn more about the application and download it.
Client
Aquatica is a company manufacturing bathtubs, washbasins, faucets, and shower systems in the premium segment. The primary market is the U.S., although the online store is presented on many markets and different domains across Europe.
Our goal
Improvement of site ranking and increase in targeted organic traffic in priority directions of the online store:
- Bathroom sinks
- Outdoor hot tubs
- Freestanding Tubs
*with a 15.17% decrease in the click budget
Client
Online cosmetics and manicure products shop with a network of offline shops in Kyiv. Macro-level customer base is divided into two parts: B2C (small average check, mostly one-time purchases for personal use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).
Period of work
Work on the project is ongoing from 01/07/2019 to the present.
Our task
Since any business is a living organism, constantly changing under the influence of external factors, in 2 years the original objective from the client "To increase sales" was transformed into a more complex but financially effective objective — to maximize advertising revenue.
Client
Eurasia is the chain of Japanese and European restaurants in Kyiv and neighboring cities. The chain has more than 20 restaurants.
Our goal
Increase non-brand traffic in the priority direction.
The priority direction is sushi. This direction can be divided into 3 parts:
- Sushi self-delivery
- Sushi delivery
- General queries (Sushi, Sushi Kyiv)
The assessment criterion of our work by the client is the growth of ranking as an intermediate metric in the short term, followed by the growth of traffic.
“Contextual advertising in my niche does not work.” Most often this statement can be heard from representatives of the following business areas:
- B2B services
- Luxury-segment services and goods
- Development
- IT outsourcing
- Agrarian enterprises
- Manufacturing (from retail equipment to underwear manufacturing)
- Beauty industry services (plastic surgery and injection procedures)
Client
Dobrobut Medical Network is the largest network of medical clinics with a comprehensive approach to patient treatment: from laboratory diagnostics to surgery.
23 clinics in Kyiv
1 clinic in Irpin
1 clinic in Bucha
The Client
Corporation “Continuum” is the developer of the premium-class residential complex “Signature”, built in Pechersk on Mechnikova Street. Our specialists took over the official website of the new building.
Our Task
The client's global goal is to sell apartments, so they expect from our work not so much an increase in traffic as an increase in leads, which is what they planned to evaluate the effectiveness of cooperation.
Considering the high cost of apartments, the limited target audience, and the difficulty in finding and segmenting them, our team got a very difficult task.
Client
An international law firm with a license to provide law services in the United States and Ukraine, working in several legal areas: inheritance, real estate, family law, international law, immigration to the United States, and corporate law. The firm had representative offices in the U.S. and Ukraine.
Period of work
Active work on the project was conducted from June 2019 to February 2022, with interruptions at the client's request.
Client
Multi-brand premium men's clothing online store, the exclusive representative of all brands presented on the site.
Work period
Our team actively worked on the project from 30/10/2020 to 12/12/2022.
Our goal
To increase the number of transactions.
Client
A multidisciplinary diagnostic and treatment centre in one of the regional centres in western Ukraine, providing a wide range of medical services for adults and children
Our Task
Growth of positions and targeted search traffic in priority areas:
- General medicine, consultations, manipulations
- Surgery
- Diagnostics
Client
Machine plaster specialist who expanded his team to 4 specialists, the client continues to administer processes within the business and process applications.
Services Provided: Plastering of walls and ceilings
Geo: Kyiv and Kyiv region (+20 km from Kyiv)
Contextual advertising, or PPC (pay per click), is one of the most effective, fast, and reliable channels for attracting targeted traffic to your website. Sales or branding - a competent advertising campaign guarantees results.
Almost all contextual advertising specialists who have dealt with the promotion of medical services in the Google Ads service can face moderators’ and checking bots’ “unhealthy” interest even then the directions for promotion are allowed. It leads to constant ad rejection or restriction of ad impressions.
Since May 2018, ads for addiction services have been officially banned on Google Ads for all countries except the United States. US advertisers must be LegitScript certified and additionally certified by Google.
The Client
Medical center "Klinika Dobrogo Doktora", which is located in a residential area of Kyiv. Services provided:
- consultation of family doctors and narrow specialists;
- diagnostics;
- outpatient surgery.
Client
MС “Dobrobut” is the largest network of medical clinics in Kyiv with an integrated approach to patient treatment: from laboratory diagnostics to surgical intervention.
Medical Network “Dobrobut” has been operating since 2001, offering treatment in more than 35 highly specialized areas in 13 units located in 9 districts of Kyiv. 2,000 highly specialized employees 24/7 help people of all ages.
Client
Private medical and surgical center in Dnipro provides services in surgery, oncology, urology, gynecology, traumatology, gastroenterology, ENT pathology, plastic surgery.
Client
ShinaDiski is an online tire and wheel shop, official dealer of Michelin, Continental, Yokohama and GoodYear brands. The company has been operating throughout Ukraine since 2007.
In addition to selling tires and wheels, the customer provides seasonal storage of tires and tire fitting. Stationery stores of the brand are located in Kyiv and Odesa.
Client
Online store of cosmetics and products for manicure with a network of offline stores in Kyiv. The client’s target audience at the macro level is divided into two parts: B2C (small average check, mostly one-time purchases for own use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).