Blog Aweb

Project Overview

Client: A chain of restaurants in Kyiv offering delivery and takeout services.
Goals: The client’s marketing efforts focused on three primary areas:

• Increasing foot traffic to specific locations in the chain.
• Boosting online orders for delivery via the website.
• Encouraging customers to order takeout.

This case study examines Meta Ads strategies used to increase the volume of online delivery orders through the client’s website.

Client

An online store selling parts and consumables for home appliances.

Our Task

To reduce the average cost per conversion.

Work Period

From May 10, 2024, to July 8, 2024.

Client

A company providing consulting and legal support on land management issues.

Client Request

Increase the number of relevant queries from Google Ads.

Here at Aweb, we’re committed to providing world-class digital solutions to help businesses improve their websites and run successful digital marketing campaigns. We combine different methods and tactics to ensure our clients can make a mark in their respective markets.

If we were to compare our job to a soccer (football) coach, we’re the ones who can help a lower division team make it to the Premier League. Our primary clients are in industries like healthcare, services, and niche online shops. We have tried to build relationships with our clients for years. And each new project for us is the beginning of a great journey.

Client

Network of Dental Clinics

Client’s Request

To restructure the advertising account and update the strategy to enable flexible campaign management for specific service lines.

Client

Manufacturer of professional equipment and tools for construction and renovation.

Our Objectives:

• Maximize the number of impressions for each product category.
• Maintain the first position in terms of received impressions (according to Auction Insights reports) for Search and Shopping campaigns.
• Increase traffic volume while keeping the average CPC below 5 UAH.

Client

Online store of car tuning products

Our goal

Increase the number of transactions and revenue

Period of work

From 19.07.2021 until 24.02.2023 and from 17.03.2022 until 05.09.2023.

Client

Ukrainian plant specializing in the production and sale of roofing materials, which product lines include bitumen felt, roofing felt, asphalt shingles, geotextiles, studded membrane and accessories.

Our goal

Growth of positions and targeted search traffic on priority directions:

• Eurorubeoroid
• Asphalt shingles
• Spiked membrane

Client

A land surveying organization with a team of qualified land professionals.

Services provided by the client:

• privatization of land plots;
• partition of land;
• making changes to the State cadastral register;
• formalizing easement rights and others.

Period of work: January 2023 – October 2023.

Client

The client’s business is a full-range medical center with 4 branches in Kyiv.

Client came up with a specific problem: after moving to a new website in October 2020, positions and traffic have dropped. Among major concerns were poor visibility and low rankings in the key directions of the medical center:

• Gynaecology;
• Urology;
• CT;
• MRI

The client has also requested to improve the site’s visibility on diseases:

• Cervical treatment Kyiv;
• Treatment of dysplasia Kyiv