An e-commerce store for appliance parts and consumables
We previously highlighted how the project took off from day one, doubling Google Ads conversions. Below, we outline how the results evolved over time during our ongoing collaboration — and which changes helped drive even more growth.
Reduce the average cost per conversion
Is artificial intelligence a threat to SEO or its ally?
AI is evolving rapidly, and users are keeping up by adopting new trends andsolutions offered by the market — changing how they behave online and what theysearch for.
Search engines are integrating AI-generated answers directly into searchresults, while users are increasingly relying on tools like ChatGPT and Geminiwhen searching for information. In this context, AI should be viewed not as athreat to organic traffic, but rather a new opportunity for growth.
In this case study, you’ll learn how timely analysis and a clear strategy helpedAweb team to optimize the content so it appeared in AI-generated answers anddrove the traffic.
EAT ME AT is a manufacturer and retailer of plant-based meat and textured soy protein products.
Increase sales volume in the B2C segment
The client has been working with us since October 2023 until now.
Online store selling furniture machinery, tools, spare parts and accessories for furniture equipment.
Back in December 2023, the site migrated to a new domain with 301 page redirects set up. However, after a while, the redirects stopped working properly, which resulted in a large number of pages of the old domain appearing in the Google index. These pages started to rank and receive traffic, while the rankings and traffic of the new domain had declined.
That’s only the first case: we continue working on the project
A blockchain service company with a website currently under development stage (the previous one was a one-page website and wasn’t promoted)
Website optimization at the development stage:
In this case study, Aweb team will share its experience in promoting an IT project in a highly competitive niche – Web3 cybersecurity. We are talking about the company specializing in Blockchain Security Audit – checking and protecting crypto projects from hacker attacks.
B2B company providing security for platforms and websites, one-time or regular code security audits, as well as protecting Web3 innovations and cryptocurrencies from hacker attacks.
These services are available to all websites using electronic payment systems; however, cryptocurrency exchanges are the company’s regular clients, considering that both personal data and large sums of money are always at risk of being stolen there.
The work can be carried out both at the stage of project deployment on the server and for the projects that are currently in progress
Ukrainian Private Medical University
Engage the target audience and drive traffic to the website of the Polish university branch to encourage student enrollment
January 2024 … August 2024
The online store is a franchise of the well-known French cosmetics brand Yves Rocher, popular in Eastern Europe and other countries. It offers a range of natural, plant-based cosmetics, including facial, body and hair care products, perfumes, and more.
Attract targeted commercial traffic and increase the number of applications.
Ladisten Clinic – a medical center specializing in specific surgeries in the field of cosmetic orthopedics and limb traumatology.
Increase the number of conversions.
May 2023 – August 2024
An international medical clinic based in an EU country.
To ensure a steady increase in conversions for online consultation and treatment services targeting an international audience.
The client has been working with us since August 18, 2017, and the collaboration is ongoing.
This case study presents results from January 1, 2023, to September 30, 2024.
