⬆️ Winners in the Search Innovation category

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      Case studies

      Top 7 reasons why you should optimize your site at the development stage
      Author: Hennadii Okhrimchuk
      Chief Business Development Officer
      2023-12-08

      Dear friends!

      We've highlighted the top 7 reasons you should do SEO engineering of your website during its development rather than after.

      Top 5 reasons why you should dedicate time to search engine optimization
      Author: Hennadii Okhrimchuk
      Chief Business Development Officer
      2023-12-08

      Dear friends!

      We've identified the top 5 reasons why SEO is important for your website.

      Article representing Aweb Digital Marketing Agency
      Author: Hennadii Okhrimchuk
      Chief Business Development Officer
      2023-10-04

      Dear friends!

      Warm greetings to all. In the past year and a half, a time marked by the war in Ukraine, the Aweb performance marketing agency has undergone a transformative journey. Our international client base, particularly from the United States and Europe, has expanded significantly during this period. These valued connections have primarily been established through recommendations, although we have also welcomed unknown visitors to our digital doorstep. Recognizing the importance of sharing our story, we are excited to present a post introducing our agency.

      How small and medium-sized businesses can choose an performance-marketing agency to work with
      Author: Hennadii Okhrimchuk
      Chief Business Development Officer
      2023-10-04

      Dear friends!

      This article will help small and medium-sized businesses choose a performance marketing agency. First, let's define a performance marketing agency. A performance marketing agency works with activities based on analytics, such as SEO, Paid Advertising in Google, Meta, and other platforms, content marketing, and email marketing. Sometimes, a performance marketing agency is called a digital agency. If it specializes in search engine promotion, it can be an SEO agency; if it is paid advertising, it is a contextual advertising agency. But the core is the same: marketing based on data and analytics in the above activities. Some expert communities call it inbound marketing.

      Why you can trust marketers and agencies from Ukraine
      Author: Hennadii Okhrimchuk
      Chief Business Development Officer
      2023-10-04

      Dear friends!

      Have you ever had the choice of hiring a domestic agency or an agency from Ukraine for a project? Have you ever thought you could trust a local agency rather than an agency, let’s say, from Ukraine? Suppose you have ever had a question about trusting a Ukrainian performance marketing agency or Ukrainian marketers. In that case, I will give you the top 5 reasons and one more reason why you should trust Ukrainian marketers even abroad.

      What digital metrics should a small&medium business owner control when working with a promotion and advertising agency
      Author: Hennadii Okhrimchuk
      Chief Business Development Officer
      2023-10-04

      Dear friends!

      This post will help small and medium-sized businesses realize what metrics to control when working with a performance marketing agency. Moreover, it will help organize the work with such an agency. And it will even illuminate the agency's expectations both at the stage of choosing a digital marketing contractor and at the stage of working with it.

      Raising traffic by 9 times on the food business startup's website
      Author: Anna Sviatetska
      Optimizer
      2023-09-28

      Client

      EAT-ME-AT is a company manufacturing and selling plant meat based on textured soy protein.

      Our goal

      The primary goal is to improve the website positions for priority group queries:

      Doubling the number of organic applications for a dental clinic
      Author: Nataliia Pronina
      Optimizer
      2023-09-06

      Client

      «The Good Dentist Clinic» — a private dental clinic in Kyiv with two branches in Poznyaki.

      Priority areas of treatment:

      • Dental implants
      • Veneers placement
      • Pediatric dental treatment under sedation
      • Treatment under a microscope
      • Installation of all types of crowns
      • Bite correction (orthodontics)
      • Braces installation
      • Typical and atypical tooth extraction
      • Dental restoration and augmentation
      • Whitening
      • Periodontology
      • Computed tomography of teeth
      • Caries treatment
      • Dental filling
      Increase in the number of calls by 41% for a foreign clinic
      Author: Oleksandr Shylin
      PPC specialist
      2023-08-16

      Brief Client Description

      A private medical clinic in London provides a wide range of medical services, including consultations and examinations by a private GP, specialist doctors and physiotherapists.

      The clinic provides patients with urgent same-day access to medical consultations and examinations such as blood tests, ECG and ultrasound scans.

      Duration covered by a case study (6 mo.)

      • Start of the project: October 25, 2022
      • Milestone: April 25, 2023
      Accomplishing a 7x growth in organic traffic within a 2-year timeframe for an online watch retailer
      Author: Lehkobyt Andrii
      Optimizer
      2023-08-09

      Client

      Swiss watches online store, providing services for the purchase and delivery of original watches and jewelry of the world's leading brands.

      Our goal

      Growth in positions and targeted organic traffic for the key brands of Swiss watches:

      • Rolex
      • Audemars Piguet
      • Hublot
      • Breguet
      • Zenith
      • Cartier
      • Richard Mille
      • Vacheron Constantin
      • Omega
      • and others.

      Total number of priority brands in promotion — 35.

      How a change in strategy helped increase conversions by 60%
      Author: Oleksandr Shylin
      Context Specialist
      2023-07-26

      Brief Client Description

      A dental clinic in Kyiv that provides a full range of dental services: diagnostics, treatment, implantation and dental surgery.

      Duration covered by a case study (12 mo.)

      • Start of the project: September 1, 2021
      • Milestone: September 30, 2022
      How Discovery Ads doubled conversions without extra budget
      Author: Maryna Pylaeva
      Context specialist
      2023-07-12

      Client:

      Ukropak,Ltd (ukropack.com.ua) — online store selling packaging materials and equipment (polyethylene tape, packaging equipment, vacuum degasser for products). Official dealer of POLIVEKTRIS, PLASTICBAND brands in Ukraine.

      Goal:

      Receiving calls from potential customers and presence of the website in search results on targeted queries.

      6x traffic growth for "Study in Poland" niche
      Author: Yurii Oshchapovskyi
      Optimizer
      2023-06-21

      Client

      The educational center, which provides support for applicants to study in Poland, has more than 25 offices in different Ukrainian cities, with official representatives of the admission committee of Polish universities.

      Having more than 15 partner universities, this center is an official representative of their admission committee.

      Our goal

      Improvement of positions and traffic in priority directions:

      • "Study in Poland"
      • "Universities in Poland"
      33% annual organic traffic growth in "under the filter" domain conditions
      Author: Nataliia Pronina
      Optimizer
      2023-06-15

      Client

      The clinic of German Medicine in Kyiv, specializing in high-quality surgery for complicated cases.

      The key directions of treatment

      • Gynaecology
      • Mammology
      • Surgery
      • Urology
      • Proctology
      • Oncogynaecology
      • Surgical Oncology
      • Urologic Oncology
      • Proctological Oncology
      How Google Merchant Center feed optimization has reduced the transaction price by 3 times
      Author: Oleksandr Shylin
      Context specialist
      2023-05-24

      Client

      Online store of jewelry and accessories on Prom.ua.

      Target

      To increase the number of transactions to the pre-war level (it is possible to express it in units as 300+ transactions per month).

      SEO for a U.S.-based application site in a "frontier" niche
      Author: Yurii Oshchapovskyi
      Optimizer
      2023-05-17

      Client

      Fantasy Match — a sexual health community platform designed for dating people who love ethical, open, and polyamorous relationships.

      https://fantasyapp.com — Fantasy Match website, designed to increase the recognition of application and the number of downloads.

      Our mission

      The growth of fantasyapp.com positions and traffic by writing thematic articles for the blog, which help website visitors learn more about the application and download it.

      SEO for a SPA on Angular for the USA
      Author: Yurii Oshchapovskyi
      Optimizer
      2023-04-25

      Client

      Aquatica is a company manufacturing bathtubs, washbasins, faucets, and shower systems in the premium segment. The primary market is the U.S., although the online store is presented on many markets and different domains across Europe.

      Our goal

      Improvement of site ranking and increase in targeted organic traffic in priority directions of the online store:

      • Bathroom sinks
      • Outdoor hot tubs
      • Freestanding Tubs
      92% of queries in TOP 10 for the restaurant network
      Author: Yurii Oshchapovskyi
      Optimizer
      2023-04-12

      Client

      Eurasia is the chain of Japanese and European restaurants in Kyiv and neighboring cities. The chain has more than 20 restaurants.

      Our goal

      Increase non-brand traffic in the priority direction.

      The priority direction is sushi. This direction can be divided into 3 parts:

      • Sushi self-delivery
      • Sushi delivery
      • General queries (Sushi, Sushi Kyiv)

      The assessment criterion of our work by the client is the growth of ranking as an intermediate metric in the short term, followed by the growth of traffic.

      98% of queries in Top 1 on a highly competitive topic in the US market
      Author: Andrii Lehkobyt
      Optimizer
      2023-03-29

      We published our first case on this project in September 2021: Promoting a premium car rental website in the US.

      In the current part of the case, we will describe the results for 2022 and early 2023.

      Client

      A premium car rental company (Land Rover, Mercedes Benz, Jaguar, Porsche, Maserati, BMW) in New York.

      Increasing the number of conversions and reducing their cost for an online men's clothing store
      Author: Iryna Khomenko
      PPC Specialist
      2023-03-16

      Client

      Multi-brand premium men's clothing online store, the exclusive representative of all brands presented on the site.

      Work period

      Our team actively worked on the project from 30/10/2020 to 12/12/2022.

      Our goal

      To increase the number of transactions.