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Setting up contextual advertising in Google Ads for a recovery-oriented drug addiction services clinic. Case of Vasilenko Medical Center.

Setting up contextual advertising in Google Ads for a recovery-oriented drug addiction services clinic. Case of Vasilenko Medical Center.

Almost all contextual advertising specialists who have dealt with the promotion of medical services in the Google Ads service can face moderators’ and checking bots’ “unhealthy” interest even then the directions for promotion are allowed. It leads to constant ad rejection or restriction of ad impressions.

Since May 2018, ads for addiction services have been officially banned on Google Ads for all countries except the United States. US advertisers must be LegitScript certified and additionally certified by Google.

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Increase in the number of conversions for proctology direction

Increase in the number of conversions for proctology direction

The Client

Medical center “Klinika Dobrogo Doktora”, which is located in a residential area of ​​Kyiv. Services provided:

  • consultation of family doctors and narrow specialists;
  • diagnostics;
  • outpatient surgery.

Client Target audience:

  • residents of nearby areas.

Work period:

  • from 11.08.21 to 31.01.2022
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By 60% Increased Revenue With Tracking the Value of Transactions

By 60% Increased Revenue With Tracking the Value of Transactions

Client

ShinaDiski is an online tire and wheel shop, official dealer of Michelin, Continental, Yokohama and GoodYear brands. The company has been operating throughout Ukraine since 2007.

In addition to selling tires and wheels, the customer provides seasonal storage of tires and tire fitting. Stationery stores of the brand are located in Kyiv and Odesa.

Work Period

Active work on the project has been going on for 4 years; works on trade advertising campaigns were carried out from 11.02.2019.

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More than 2x Increase in Conversions for a Local Medical Clinic

More than 2x Increase in Conversions for a Local Medical Clinic

Client

Private medical and surgical center in Dnipro provides services in surgery, oncology, urology, gynecology, traumatology, gastroenterology, ENT pathology, plastic surgery.

Work Period

The work was carried out from 01/07/2017 until today.

Our Tasks

Attracting targeted traffic to the website for the sale of clinic services.

Getting maximum conversions with a fixed monthly budget for clicks.

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Google Ads Automation: 2.4x Cost Reduction, 8.5x Increase in Conversion Rate

Google Ads Automation: 2.4x Cost Reduction, 8.5x Increase in Conversion Rate

Client

MС “Dobrobut” is the largest network of medical clinics in Kyiv with an integrated approach to patient treatment: from laboratory diagnostics to surgical intervention.

Medical Network “Dobrobut” has been operating since 2001, offering treatment in more than 35 highly specialized areas in 13 units located in 9 districts of Kyiv. 2,000 highly specialized employees 24/7 help people of all ages.

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Google Ads + Sex is Good – 6 Months of Deep Dive into the World of Adult Toys

Google Ads + Sex is Good – 6 Months of Deep Dive into the World of Adult Toys

Client

Online store of goods for adults Sex Is Good.

Positioning: quality sex toys at affordable prices.

The main feature: the date of the online store launch was the same as the date of the work start. Respectively, the responsibility was twice as high since the client entrusted us with a “newborn” business.

Before getting straight to the point, it is important to mention some of the aspects that make sex shop promotion different from any other e-commerce project.

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Promotion of the Bosch and Siemens home appliances website to the top 3

Promotion of the Bosch and Siemens home appliances website to the top 3

For the teaser image:

  • 42% of searches in the top 3 Google
  • 11+ semantic categories in progress
  • 74% of requests in the top 10
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Growth of organic traffic for the network of medical clinics from 162.5 thousand to 2.5 million visits per year

Growth of organic traffic for the network of medical clinics from 162.5 thousand to 2.5 million visits per year

For the teaser image:

  • 118 semantic groups in progress
  • Search traffic increased from 162.5 thousand to 2.5 million in a year
  • 1700+ requests in the top 10
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Promotion of the Dobrobut mobile application on Google Play. 100% of queries in the top 1 in 3 months

Promotion of the Dobrobut mobile application on Google Play. 100% of queries in the top 1 in 3 months

For the teaser image:

  • app rating increased from 2.6 to 4.6 points in 2 months
  • 100% of requests in the top 1 in 3 months
  • traffic increased 3+ times from 25 to 85 sessions per day

With the growing popularity of the Android platform, the number and quality of mobile applications on Google Play are growing. The level of competition in many niches is very high. This makes it difficult to achieve your goals.

Customer

The network of medical clinics “Dobrobut” in Kyiv is the largest in Ukraine. It is engaged in all major areas in medicine and has a large staff of qualified employees.

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Promotion of the website of the medical center in the top 3 for high-frequency requests

Promotion of the website of the medical center in the top 3 for high-frequency requests

For the teaser image:

  • brought 46% of priority group keys to the top 3
  • increased organic traffic compared to SPY
  • 230,000+ organic users per month
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