Blog Aweb

Client

MС “Dobrobut” is the largest network of medical clinics in Kyiv with an integrated approach to patient treatment: from laboratory diagnostics to surgical intervention.

Medical Network “Dobrobut” has been operating since 2001, offering treatment in more than 35 highly specialized areas in 13 units located in 9 districts of Kyiv. 2,000 highly specialized employees 24/7 help people of all ages.

Client

Online store of goods for adults Sex Is Good.

Positioning: quality sex toys at affordable prices.

The main feature: the date of the online store launch was the same as the date of the work start. Respectively, the responsibility was twice as high since the client entrusted us with a “newborn” business.

Before getting straight to the point, it is important to mention some of the aspects that make sex shop promotion different from any other e-commerce project.

For the teaser image:

• 42% of searches in the top 3 Google
• 11+ semantic categories in progress
• 74% of requests in the top 10

For the teaser image:

• 118 semantic groups in progress
• Search traffic increased from 162.5 thousand to 2.5 million in a year
• 1700+ requests in the top 10

For the teaser image:

• app rating increased from 2.6 to 4.6 points in 2 months
• 100% of requests in the top 1 in 3 months
• traffic increased 3+ times from 25 to 85 sessions per day

With the growing popularity of the Android platform, the number and quality of mobile applications on Google Play are growing. The level of competition in many niches is very high. This makes it difficult to achieve your goals.

Customer

The network of medical clinics “Dobrobut” in Kyiv is the largest in Ukraine. It is engaged in all major areas in medicine and has a large staff of qualified employees.

For the teaser image:

• brought 46% of priority group keys to the top 3

• increased organic traffic compared to SPY

• 230,000+ organic users per month

For the teaser image:

• TOP 1 for all priority high-frequency requests
• Organic traffic quadrupled
• TOP 3 in a highly competitive niche in the USA

*with a 15.17% decrease in the click budget

Client

Online cosmetics and manicure products shop with a network of offline shops in Kyiv. Macro-level customer base is divided into two parts: B2C (small average check, mostly one-time purchases for personal use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).

Period of work

Work on the project is ongoing from 01/07/2019 to the present.

Our task

Since any business is a living organism, constantly changing under the influence of external factors, in 2 years the original objective from the client “To increase sales” was transformed into a more complex but financially effective objective — to maximize advertising revenue.