For the teaser image:
- TOP 1 for all priority high-frequency requests
- Organic traffic quadrupled
- TOP 3 in a highly competitive niche in the USA
⬆️ Winners in nomination Search Innovation
Blog Aweb
*with a 15.17% decrease in the click budget
Client
Online cosmetics and manicure products shop with a network of offline shops in Kyiv. Macro-level customer base is divided into two parts: B2C (small average check, mostly one-time purchases for personal use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).
Period of work
Work on the project is ongoing from 01/07/2019 to the present.
Our task
Since any business is a living organism, constantly changing under the influence of external factors, in 2 years the original objective from the client “To increase sales” was transformed into a more complex but financially effective objective — to maximize advertising revenue.
