For the teaser image:
- brought 46% of priority group keys to the top 3
- increased organic traffic compared to SPY
- 230,000+ organic users per month
*with a 15.17% decrease in the click budget
Online cosmetics and manicure products shop with a network of offline shops in Kyiv. Macro-level customer base is divided into two parts: B2C (small average check, mostly one-time purchases for personal use) and B2B (wholesale orders from salons and masters, with a high average check and LTV).
Work on the project is ongoing from 01/07/2019 to the present.
Since any business is a living organism, constantly changing under the influence of external factors, in 2 years the original objective from the client “To increase sales” was transformed into a more complex but financially effective objective — to maximize advertising revenue.