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Case Study on the Effectiveness of Meta Ads in the U.S. Market

Case Study on the Effectiveness of Meta Ads in the U.S. Market

Business

Local service for selling and installing home water purification systems in private houses.

Objectives and Goals of Launching Social Media Advertising:

  • Assessing niche potential and measuring real audience needs
  • Testing hypotheses on target audience segments
  • Determining optimal combinations of creatives and goals
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$10,000 in Google Ad Grants for Charity Organizations: A Case Study of “Ukraine Is You” Foundation

$10,000 in Google Ad Grants for Charity Organizations: A Case Study of “Ukraine Is You” Foundation

Your charitable organization can also receive free advertising on Google!

The Google Ad Grants program enables any registered nonprofit to reach millions of people, spreading awareness about their activities and attracting users to fund their needs.

Ad Grants recipients must be organizations established and operating solely for charitable purposes.

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Case Study: Recovery and Growth of Traffic After a Drop Due to a Google Update

Case Study: Recovery and Growth of Traffic After a Drop Due to a Google Update

Client

A medical clinic offering treatments based on modern clinical protocols, including:

  • Organ-preserving techniques
  • Minimally invasive surgeries

Our Objective

To restore traffic lost by the project due to a Google update (a decline of over 20% of users).

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Facebook Ads for E-commerce: Experimental Results on the Effectiveness of Different Campaign Types

Facebook Ads for E-commerce: Experimental Results on the Effectiveness of Different Campaign Types

Project Overview

Client: A chain of restaurants in Kyiv offering delivery and takeout services.
Goals: The client’s marketing efforts focused on three primary areas:

  • Increasing foot traffic to specific locations in the chain.
  • Boosting online orders for delivery via the website.
  • Encouraging customers to order takeout.

This case study examines Meta Ads strategies used to increase the volume of online delivery orders through the client’s website.

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Case Study: Doubling Conversions in Google Ads for an Auto Parts Online Store

Case Study: Doubling Conversions in Google Ads for an Auto Parts Online Store

Client

An online store selling parts and consumables for home appliances.

Our Task

To reduce the average cost per conversion.

Work Period

From May 10, 2024, to July 8, 2024.

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Contextual Advertising for Promoting Complex and Specialized Services

Contextual Advertising for Promoting Complex and Specialized Services

Client

A company providing consulting and legal support on land management issues.

Client Request

Increase the number of relevant queries from Google Ads.

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Increasing the Return on Investment in Contextual Advertising for a Dental Clinic

Increasing the Return on Investment in Contextual Advertising for a Dental Clinic

Client

Network of Dental Clinics

Client’s Request

To restructure the advertising account and update the strategy to enable flexible campaign management for specific service lines.

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How to Launch PPC Campaigns Without Competing with Your Own Dealers and Partners

How to Launch PPC Campaigns Without Competing with Your Own Dealers and Partners

Client

Manufacturer of professional equipment and tools for construction and renovation.

Our Objectives:

  • Maximize the number of impressions for each product category.
  • Maintain the first position in terms of received impressions (according to Auction Insights reports) for Search and Shopping campaigns.
  • Increase traffic volume while keeping the average CPC below 5 UAH.
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How we managed to increase our priority category revenue by 42%

How we managed to increase our priority category revenue by 42%

Client

Online store of car tuning products

Our goal

Increase the number of transactions and revenue

Period of work

From 19.07.2021 until 24.02.2023 and from 17.03.2022 until 05.09.2023.

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Google Ads Rejections? There’s a Solution

Google Ads Rejections? There’s a Solution

Client

A land surveying organization with a team of qualified land professionals.

Services provided by the client:

  • privatization of land plots;
  • partition of land;
  • making changes to the State cadastral register;
  • formalizing easement rights and others.

Period of work: January 2023 – October 2023.

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