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      Raising traffic by 9 times on the food business startup's website

      Author: Anna Sviatetska
      Head of SEO


      EAT-ME-AT is a company manufacturing and selling plant meat based on textured soy protein.

      Our goal

      The primary goal is to improve the website positions for priority group queries:

      Source data:

      Region: Ukraine

      Start of work: June 28, 2022

      Language: Ukrainian, English

      Search engine: Google

      Seasonality: unstable (there is no direct dependence on the season)

      Raising traffic by 9 times on the food business startup's website 1

      Difficulties with the project

      Narrow niche, hardly any competitors, and 85% of responses are informational:

      Raising traffic by 9 times on the food business startup's website 2

      At the beginning of work, the site was new and with hardly any indicators.

      The product line consists of only three key products (only a few landing pages, for which we are collecting semantic core, very few queries, and in general all of them are low-frequency).

      Searching for the site growth points

      Working process

      Semantic core and content management

      Our specialists collected 5 Ukrainian semantic keyword groups and 6 English ones. We agreed this list with the client and the team started working on the accessible semantics.

      Frequency Queries Semantic group Landing page
      390 eat me at растительное мясо https://eat-me-at.com/uk
      70 растительное мясо
      20 растительное мясо купить
      20 веганское мясо
      20 іт мі ет
      20 eat me at купить
      0 растительное мясо цена
      20 растительный фарш растительный фарш https://eat-me-at.com/uk/product/eat-me-farsh
      0 фарш веганский
      0 вегетарианский фарш
      0 фарш из растительного мяса
      20 веганский бургер веганский бургер https://eat-me-at.com/uk/recipes/messy-asian-burger-z-it-mi-et
      20 вегетарианский бургер
      10 веган бургеры
      Frequency Queries Translation Semantic group Landing page
      30 vegan meat веганское мясо vegan meat https://eat-me-at.com/en
      10 plant based meat растительное мясо
      10 buy vegan meat online купить веганское мясо онлайн
      10 buy vegan meat покупайте веганское мясо
      10 order vegan meat online заказывайте веганское мясо онлайн
      10 vegetarian meat вегетарианское мясо
      10 plant meat растительное мясо
      10 plant beef растительная говядина
      10 plant based meat products мясные продукты растительного происхождения
      10 plant based beef растительная говядина
      10 mock meat макет мяса
      10 meatless meat мясо без мяса
      10 meat free products продукты без мяса
      10 meat free meat мясо без мяса
      10 vegan meat buy веганское мясо купить
      10 plant based meat buy растительное мясо купить
      10 vegan meat products веганские мясные продукты
      10 vagetable meat
      10 vegan mince веганский фарш vegan mince https://eat-me-at.com/en/product/mince-eat-me
      10 vegetarian mince вегетарианский фарш
      10 plant based mince фарш на растительной основе
      10 meat free mince фарш без мяса
      10 vegan minced meat веганский фарш
      10 plant based ground beef говяжий фарш растительного происхождения
      10 plant mince растительный фарш
      10 meatless ground meat фарш без мяса
      10 vegan ground beef веганский фарш
      10 vegetarian ground beef вегетарианский фарш
      10 vegan ground meat веганский фарш
      10 vegan mince meat веганский фарш
      10 vegetarian mincemeat вегетарианский фарш

      After collecting semantics, we worked out ToRs for implementing meta tags on the pages that were accepted for promotion, and also for writing/further optimization of the texts by copywriters.

      Technical audit of the site

      The technical audit included 41 items, in 15 of which we detected errors and the room for further improvement of the site. Our team has prepared a detailed ToR to correct all errors.

      Program implementation Inspection result Priority Contractor
      1. IP website analysis ОК low software engineer
      2. Checking the website for viruses, malicious scripts, and blacklisting correct medium software engineer
      3. Domain history analysis on WhoIs and web.archive ОК high software engineer
      4. Checking for the elements that may negatively impact user's interaction with the website ОК high software engineer
      5. Checking for availability and correctness of forming SEO-Friendly URLs (human-readable URL) ОК high software engineer
      6. Checking for the gluing of mirrors and complete duplications correct high software engineer
      7. Checking for a complete duplication of content ОК high software engineer
      8. Checking for technical pages, pages with duplicate content, or with no content in the index correct high software engineer
      9. Checking for correctness of the server's responses to the page request ОК high software engineer
      10. Checking the page code for HTML and CSS errors correct medium software engineer
      11. Checking for availability and errors in SSL certificate ОК high software engineer
      12. Checking for hidden or spam links to external resources correct medium software engineer
      13. Checking for the correctness of robots.txt file set up ОК high software engineer/content manager
      14. Connecting GSC correct high software engineer
      15. Connecting GA ОК high optimizer
      16. Checking Sitemap.xml correct medium software engineer
      17. Checking for CSS and JS availability ОК medium software engineer
      18. Checking microformats correct medium software engineer
      19. Checking social media buttons ОК low software engineer
      20. Checking website loading speed correct high software engineer
      21. Checking for the availability and optimization of multilingualism ОК medium software engineer
      22. Checking for the mobile version of the website ОК medium software engineer
      23. Checking the adaptability of the site on different types of devices ОК medium software engineer
      24. Checking for the correct output of the text content ОК high software engineer
      25. Checking the availability of elements (commercial factors) on the pages, required for ranking on the selected topic correct medium software engineer
      26. Checking for the partial content duplication ОК medium software engineer
      27. Removing irrelevant and out of stock items ОК high software engineer
      28. Checking the indexation of reviews on the site correct medium software engineer
      29. Checking for the content rendering with JavaScript enabled or disabled ОК medium software engineer
      Content Inspection result Priority Contractor
      30. Checking for affiliates ОК high
      31. Checking the geo settings in GWT ОК high optimizer
      32. Checking for the correctness of forming meta tags correct high content manager/software engineer
      33. Checking for availability/uniqueness of the web content ОК high content manager
      34. Checking for availability of landing pages in semantic core ОК low content manager
      35. Checking for the text content optimization ОК medium software engineer
      36. Checking for availability of content formatting correct medium software engineer
      Structure and re-linking Inspection result Priority Contractor
      37. Checking for the "bread crumbs" menu correct high software engineer
      38. Checking for re-linking on the website ОК low software engineer
      39. Checking for indexed, optimized filter pages ОК medium software engineer
      40. Checking for the broken links ОК medium software engineer
      41. Usability ОК medium software engineer

      Building up a link profile

      Since the DR of the site was 0 (zero), we immediately started selecting donors to build up a quality link mass.

      Apart from the standard link-building techniques that we normally use, the team also applied:

      Results on the project

      Raising traffic by 9 times on the food business startup's website 3

      Raising traffic by 9 times on the food business startup's website 4

      Raising traffic by 9 times on the food business startup's website 5

      Raising traffic by 9 times on the food business startup's website 6

      Raising traffic by 9 times on the food business startup's website 7

      Raising traffic by 9 times on the food business startup's website 8


      Aweb team managed to achieve great results during the year of promotion: as reported by the ahrefs.com service, traffic and keys have tripled since the start of promotion.

      Raising traffic by 9 times on the food business startup's website 9

      The real data in Google Analytics is significantly different from Ahrefs, yet there is a solid positive trend. We managed to achieve such results thanks to a comprehensive individual approach to project promotion, understanding of the niche, and the specifics of promoting projects of such format.

      Project participants

      Project manager: Oleksandra Nesina

      Optimizer: Anna Sviatetska

      Linker: Yevhen Fedchenko